Bringing the Allure of Japan to EuropeBringing the Allure of
Japan to Europe

Comprehensive Support for Exporting
Japanese Food & Crafts and
Overseas Business ExpansionComprehensive Support
for Exporting
Japanese Food & Crafts and
Overseas
Business Expansion

  • Germany &
    EU Support
  • Japanese
    Language
    Assistance
  • Exhibitions,
    Interpreting &
    Relocation
    Services

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About Us

Bringing the best of Japan to Europe.Bringing the best of
Japan to Europe.

We specialize in exporting high-quality Japanese food products and traditional crafts to the European market.
In addition to product distribution, we offer comprehensive support for Japanese businesses expanding into Germany and the EU.
From trade fair participation and market research to interpretation, business matching and relocation assistance we provide hands-on support tailored to the needs of each client.

Our founder, Shiho Kogai, previously worked at JETRO (Japan External Trade Organization),
supporting small and medium-sized enterprises in their overseas expansion efforts.
Drawing on her experience and deep understanding of both Japanese and European business environments, she now operates from Berlin assisting clients with practical on-the-ground services.

We offer support in Japanese, German, and English
helping clients navigate language and cultural differences with confidence and ease.
We specialize in exporting high-quality Japanese food products and traditional crafts to the European market.
In addition to product distribution, we offer comprehensive support for Japanese businesses expanding into Germany and the EU.
From trade fair participation and market research to interpretation, business matching and relocation assistance we provide hands-on support tailored to the needs of each client.

Our founder, Shiho Kogai, previously worked at JETRO (Japan External Trade Organization),
supporting small and medium-sized enterprises in their overseas expansion efforts.
Drawing on her experience and deep understanding of both Japanese and European business environments, she now operates from Berlin assisting clients with practical on-the-ground services.

We offer support in Japanese, German, and English
helping clients navigate language and cultural differences with confidence and ease.

Items Handled

Food ItemsFood Items

Matcha, Japanese tea, seasonings,
organic foods, and
other Japanese groceriesMatcha, Japanese tea,
seasonings, organic foods,
and other Japanese
groceries

Traditional
japanese craftsTraditional
japanese
crafts

Daily-use
itemsDaily-use
items

Wholesale supply and market development support for retailers and restaurants.
Support for small-lot orders and collaboration with local distributors.

Support for 
Market Entry
into Germany and 
the EU

01

Trade Fair Participation SupportTrade Fair
Participation Support

From planning and application assistance to on-site booth support at German and European exhibitions (Messe)From planning and application assistance to on-site booth support at German and European exhibitions (Messe)

02

Market Research & Pre-entry AnalysisMarket Research &
Pre-entry Analysis

Research on local demand, competitors, and regulatory requirementsResearch on local demand, competitors, and regulatory requirements

03

On-site Visits & Appointment CoordinationOn-site Visits &
Appointment
Coordination

Arranging business meetings with buyers, company visits, and participation in industry eventsArranging business meetings with buyers, company visits, and participation in industry events

04

Interpretation & Translation ServicesInterpretation &
Translation Services

Business interpretation (Japanese ⇔ German), email communication, and document translationBusiness interpretation (Japanese ⇔ German), email communication, and document translation

05

Event Planning & ExecutionEvent Planning &
Execution

Support for workshops, pop-ups, tasting events, and promotional activitiesSupport for workshops, pop-ups, tasting events, and promotional activities

06

Relocation Support (for Expatriates and Families)Relocation Support
(for Expatriates and
Families)

Comprehensive assistance from housing search and school/kindergarten arrangements to settling into daily life.Comprehensive assistance from housing search and school/kindergarten arrangements to settling into daily life.

Services for 
Overseas Buyers

01

Japanese Product & Supplier SourcingJapanese Product &
Supplier Sourcing

We support sourcing and purchasing of Japanese products and suppliers.We support sourcing and purchasing of Japanese products and suppliers.

Our experienced Japanese staff based locally will support you with attentive and personalized service.

Case Studies

01

Marufuku Seicha Co., Ltd. (Shizuoka)

  • Organized a Japanese tea tasting event and conducted a consumer preference survey at Bar Shizuku in Berlin
  • Supported exhibition at Biofach 2025 (February 2025, Nuremberg) one of the leading organic trade fairs; also arranged on-site visits and business meetings in Berlin
  • Provided interpretation for local business negotiations, identified new potential buyers and conducted sales representation in Germany

02

Fujini Tea (Kyoto)

  • Conducted research and handled business negotiations with potential buyers in Germany
  • Supported participation in Anuga 2025 (Cologne, October 2025) one of the world’s largest food trade fairs, including on-site interpretation and negotiation support during the event
  • Organic Uji matcha successfully contracted with 5 companies in Germany as of August 2025

Contact

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Languages Spoken

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